USA Print Broker, Inc.

Archive for October 2011

When I hear those words sung, I am immediately transported back in time. I am young… and in love for the first time. There seems to be no possible way to express the feeling I’m experiencing. I want to shout it to the mountaintops, but I can’t find the words. So I paint a picture, or sing a song, or make a sculpture in hopes that someone will be able to translate my meaning and understand the depth of emotion there.

There are many ways to say “I love you.” There are many ways to demonstrate “I’m sorry.” There is no end to the number of ways we communicate our joys and our pains.

If the people who need to know aren’t able to hear or understand…try another way of getting the word out.

Your statistics are impressive. Your pie charts and diagrams are stunning. Your slide presentation is quite pretty.

But it is your story that I take home with me. How did what you offer to the market work for one of your clients? How was their level of comfort elevated? How was their ability to accomplish their tasks made simpler? Tell me that story.

Numbers are important, but they are not the whole story. In fact, they aren’t the story at all.

The banquet is prepared, the centerpieces are beautifully displayed, the doors are open, the entertainment is warming up…yet no guests have arrived.

It seems that the menu was chosen, the program was planned, and the hall was made ready. But someone forgot to put out the word: “We’re having a party!”

Sometimes we get caught up in all the behind the scenes work that needs to be done. We have our procedures in place, our workers hired, our materials purchased and our project in the works. Doesn’t the world know what we’re up to? Don’t people realize that we have great things to offer them? Isn’t it obvious?

Let’s invite people to our “banquets.” There is so much to be shared if we just put out the word!

I don’t mind eating in a restaurant alone.

I don’t mind taking a long drive by myself.

I always prefer shopping for swimming suits in solitude. And there are days when I long for a few minutes to wind down and chill out…all alone.

But when the times are tough…there is nothing like having a friend beside me.

Economic times are tough. Sales can be hard to come by. Business owners seem nervous about parting with every penny. There are times when we feel like it’s us against the world.

Yet when we join hands and begin to work together…with and for each other…our situations look totally different.

When it comes to the world, I’d rather you and I would greet it together.

Do you ever feel invisible?

Have you ever put on your best Sunday dress, slipped on your high-heeled black patent leather shoes, styled your hair and taken extra pains to make sure your makeup was flawless…only to realize that no one even knew you were in the room?

Sometimes what we perceive as our best look just isn’t enough to get the attention we need. Every one of us can put on our best suit and tie, shine our shoes and put on a happy face, but none of those efforts guarantees visibility…especially when everyone around us is dressed the same way.

What sets us apart from the crowd? Why should people choose to do business with us instead of our competitors? What will it take for us to be “seen?”

Start asking your best customers what got their attention…and starting dressing for that kind of success. Whatever it takes…visibility beats invisibility every day of the  year.


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